B2B FOR A DIGITAL BANK IN MEXICO

How we transform the experience to open a business account from weeks of physical paperwork to a quick online on-boarding without leaving your office.

An on-boarding can generally be divided in 5 steps:

1 Le
ad generation: for any sales loop, to push the prospect to start the on-boarding and click on "Open an account". 

1. Sign-up: to create your account to start using the product.
2. Set-up: to smooth the set-up for the client to experience the product
3. aHa moment: when the client experience for the first time the core Value proposition
4. Habit: when the client has established the recurrent use of the value proposition

In here we'll focus on the sign-up of a B2B account of a digital bank.

This stage in a traditional bank is particularly difficult for all the documents and regulatory obligations taking several s weeks and physical meetings at bank branch.

Results: a 10 minutes online process to share information and an account active in hours to operate your business.

WithWe managed to implement an online process, back-

Key success factors:

• Team and targets
• KYC & Legal: Go directly and deeply into the regulation to understand the exact requirements. If you can obtain the information without the client don't ask and do it manually. Only ask the necessary for the majority of your client and the particularity contact the prospect 1 by 1.
• Quick answers: with a good CRM define clearly the channel, periodicity and message to contact your prospect. Tips: Phone and whatsapp
• Monitor and test: crucial to implement correctly a customer data plataforma (highly recommend rudderstack.com). With this data constantly test & improve the on-boarding, even if it's counter intuitive. For example we implemented a huge friction at the first step to ask for the tax ID and it improved dramatically both conversion rate and total prospects